Singapore is known to be a small island state in Southeast Asia which is located at the tip of Malaysia and surrounded by Malaysian and Indonesian territory. Relatively it is a new country that was founded in 1965, Singapore has a short history as a political entity but a long past as an inhabited part of the world first inhabited by Hindu empires in the 14th century. One of the empires is the one which gave it the name Singapore which means lion city in Sanskrit, for a lion sighting in the area. But for such a small country like Singapore, with a mere 6 million people all contained in an island that does not take longer than half an hour to drive across East to West and North to South, there are quite a lot of famous elements and places that people immediately recognize and associate with Singapore.
Photography is considered to be a great business to get into if you have expertise in it and have a keen eye, but skill is just part of the equation. In order to have a successful photography business, you need to know how to market your business that is, attract customers and learn how you can provide photography services in Singapore by just selling them.
Here are some of the steps on how you can market yourself as a Professional Photographer:
When you are creating your website, make sure the layout is easy to steer and the design communicates your key messages. Include a brief portfolio that glazes a swath of your best work. People would discover new businesses and compare products and services online these days, so you need to create a photography website to compete. Your website must display your work and give prospective clients the information they need to hire you.
Use Social Media platforms as a marketing device
If you’re looking for a way to build popularity and customers on Social Media, especially Instagram or Twitter, be certain to post every day and interact and engage with other users. Users who post consistently will show up in others’ timelines. Engaging with other users also helps in enhancing your audience. When posting, use relevant hashtags on your posts. Make sure to use hashtags on your posts to show up in specific tags for other users to look at. Using hashtags and engaging with other users on their images and other work patterns is a great way to gain followers. Remember, Social Media is the only platform that doesn’t sleep, so make sure you keep up with it if you choose to grow your clients this way.
Start your website with blogs
Blogging can be a great way to establish your brand and build a following among interested clients as well as loyal customers.
You might want to use blogs to glaze your recent photoshoots. You can also build your reputation as an industry leader by writing blog posts on recent trends or developing ideas in the industry. Becoming a subject matter expert and thought leader in your field creates awareness for your work and buzz for your business.
As we conclude, Using advertisement platforms such as Google Ads, Facebook Ads, and Bing Ads is a great way to put your content in front of someone that probably would have never seen it otherwise. Ad platforms will place your website onto search engine results so that you are seen by people looking for photographers. Most of the advertisement sites allow you to choose how much you spend each month as well as a max spend amount to ensure you don’t go over your marketing budget. When using ads, make sure that you pay attention to your audience and your keywords. Most ad services will generate keywords for you based on your services, use keywords that are relevant to your photography.