Hospitality photoshoots involves capturing the true essence of the hotel, its amenities, facilities and architecture. It should help the customer understand how they would feel if they were staying at the property. They set the first impression.
High quality visuals help in increasing the rate of customer bookings. They attract customers to the hotel webpage by expressing the quality and uniqueness of the hotel. They communicate and set the vibe and mood of the space.
One should hire a professional photographer to photograph their hotels to help bring out the soul and spirit of the property.
Hospitality photography can include lifestyle, food and beverage and interior and exterior shots. One should reflect on what makes their hotel different and stand out from other properties. These features should be portrayed through the imagery.
All the areas of the hotel should be captured well. Like the rooms, lobby, spa, swimming pool, fitness centre and other spaces. The rooms and other spaces should all be set up and photographed exactly how it would appear if one had booked a stay at the hotel. Capturing the exterior of the property is equally important. The photographer can take a tour of the hotel and choose a spot which would appear appealing to customers and impart a feeling of warmth at the same time.
Light is a very important factor when it comes to photographing interiors and exteriors of a space. Interiors could be photographed during the day, making use of all the natural light. While exteriors can be photographed during the evenings after sunset or early in the morning, when the light is soft. This would help in bringing out and amplifying the structure and design of the hotel.
If the hotel offers multiple dining options with a variety of cuisines, the food and beverages should be styled and photographed professionally. Making them look delicious!
Photographs of the views are always mesmerising. Whether the hotel is in the middle of a city or in a resort like location like the hills or the beach, the view should be captured well so as to sell the idea.
The concept and purpose behind the shoot should be discussed beforehand. Is it solely for social media marketing or advertising and branding purposes as well. The images can be delivered keeping these factors in mind.
We feel that hospitality photography is vital to market the property and increasing the bookings. High quality images can be used for showcasing and advertising new packages and food and beverages served at the property, drawing customers to the hotel. Hoteliers should definitely hire professional photographers to shoot their hotel. It is important for the hotels to be at their top in terms of visuals as it is a very competitive sector.
You can also view the following:
InterContinental Hotel Singapore Blogpost
Production House Services
Jose Jeuland – https://www.josejeuland.com
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