In August 2025, COCO Creative Studio collaborated with Nutri&Co, a French dietary supplement brand, to produce a social media campaign: three video spots centered around three personas, each illustrating their fast-paced daily lives and the challenges they overcome every day – with a little boost.
The concept, originally imagined by the client, was built around a simple yet impactful storytelling idea:
Each day, a new challenge. Until we discover their secret.
A concept built around daily life… and performance
Each video follows one character over the course of a week. Day after day, we see them face demanding situations — sports, work, family, or personal passions.
Then comes the twist: a dynamic flashback reveals the subtle presence of a Nutri&Co product in each scene, showing that it was, all along, the secret behind their performance.
Each film ends with the character taking the product and the appearance of the campaign tagline:
“Each day, a new challenge – met with Nutri&Co.”
This concept was brought to life through three unique videos:
- Thibault, a dedicated athlete, powered by Nutri&Co’s whey protein.
- Audrey, an active mom balancing meetings and family moments, supported by the multivitamins.
- Sarah, an entrepreneur and creative spirit juggling multiple passions and her everyday routine, sustained by magnesium.
Preparation: Casting, Locations, Props and Planning
The main constraint of the project: everything had to be filmed in a single day, including three video spots and a series of lifestyle photos, across multiple locations.
Ahead of the shoot, our team presented Nutri&Co with a selection of model profiles for each persona, as well as a curated list of suitable locations:
- a gym,
- an apartment,
- and a park for the running sequences.
At the same time, we:
- listed all props and wardrobe elements,
- built a detailed production schedule,
- and storyboarded each video to anticipate the integration of animated elements during post-production.
Filming: Fast Pace, Small Team, Maximum Efficiency
The shoot took place in the heart of summer, in Paris, in August 2025, with a very compact crew: a director/cinematographer, a photographer, a hair & makeup artist, and the three models.
The mission: film three full video spots, across several locations, and capture a series of lifestyle photos, all in a single day.
We began with Audrey’s spot.
The first location was a café, where she’s seen working on her laptop before receiving a notification for an afterwork she’s organizing for her colleagues.
Then we moved to the apartment set, where we filmed scenes of her:
- packing her children’s gym bags,
- preparing breakfast,
- fixing a wobbly table leg (successfully, of course!).
Next up was an open space-style office, where we filmed Audrey giving a virtual presentation.
Total time for this first shoot: 3 hours and 30 minutes on the dot.
After a quick lunch break, we jumped into filming Sarah’s story.
Her universe was more artistic and focused on her passions. We started in a dance studio, where she takes a flamenco class.
Then back to the apartment for the rest of her activities:
- playing guitar,
- a pottery session,
- and booking plane tickets on her laptop.
Sarah’s spot was wrapped up in under 4 hours, smooth and high-energy.
Finally, we ended the day with Thibault, whose routine revolves around sports and discipline.
We shot the scene of him preparing his post-workout chicken and rice meal in his apartment.
Then we moved into the streets of Paris for a running sequence.
The day concluded in a gym located just 10 minutes away from the apartment, where we filmed his boxing and weight training shots.
Here are a few behind-the-scenes images from the shoot:
Post-Production: Flow, Rhythm, and Interactive Animations
Post-production began the very next day.
We started by editing a first version of the three videos, integrating:
- the pacing defined with the client,
- the precise narrative structure,
- and the key reveal moments.
To make the concept work, each video needed to spark curiosity, then surprise the viewer during the flashback, subtly revealing the presence of the Nutri&Co product throughout the week.
Glassmorphism Animations
The visual effects were created by our motion designer using a glassmorphism-inspired style:
- translucent overlays,
- soft blur edges,
- gentle lighting effects.
They appear at just the right moment, when the character achieves something: completing a workout, finishing a task, or taking a well-deserved break.
In some scenes, these animations are even used during the product reveal, visually reinforcing the link between effort, success, and supplement.
The animations were first produced in 16:9 landscape format, then adapted for vertical formats used in Reels, TikTok, stories, and other social platforms.
Voice-Over, Sound & Color Grading: Final Polish
Once the voice-over was recorded, we added it to the videos to refine the rhythm and tone even further.
Finally, special attention was given to sound mixing and color grading, to ensure a natural, modern and consistent visual finish across all three spots.
The Result: A Successful Campaign, A Happy Client
The project was delivered on time and went live just a few days later.
Today, the three videos have reached over 250,000 views on Instagram, making this one of the brand’s most successful social media campaigns to date.
Watch the campaign videos:
Why This Project Stood Out to Us
- A campaign built from start to finish around a strong narrative concept,
- Flawless logistics to shoot everything in just one day,
- Purposeful, non-decorative visual effects that served the message,
- And a truly collaborative process with the Nutri&Co team, from casting to delivery.
At COCO Creative Studio, this kind of project, creative, fast-paced, and technically ambitious, is exactly the kind of challenge we love to take on.
Looking to create a compelling video campaign for your brand?
Our team supports you from A to Z: concept development, filming, and post-production.
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Website – https://cococreativestudio.com/fr/ & https://www.josejeuland.com
