The Adidas Adiclub Collection

Introducing the Adidas Adiclub Collection: A PR Triumph and Influencer Management Extravaganza in the Asia Pacific Region.

Ideation 

Embarking on an impossible mission, our creative agency combined cutting-edge design with a deliberate focus on Adidas’ Adiclub line, turning it into a PR spectacle across Asia. Rather than settling for mere photography, our brainstorming process fueled a vision—an odyssey transcending geographical limits.

Conceptualization 

In the meticulous ballet of ideas, we envisioned a dynamic showcase set against the iconic backdrop of Singapore’s outdoor locales. From parks to soccer fields and the bustling Orchard Road, each venue was chosen to encapsulate the intensity and diversity of the Adiclub collection, ensuring an immersive visual experience through our photography and filmmaking.

Collaboration

At the heart of this undertaking was a collaborative symphony. The client, makeup artist, stylist, assistants, and models converged with our multi-talented team, contributing to a cohesive unit in photography, filmmaking, and other creative domains. The remarkable chemistry among team members became a trademark.

Execution

Armed with cutting-edge equipment, we ran the gamut of outdoor scenes—from early dawn photography shoots to twilight filming on rooftops. The commitment to quality and expertise was palpable throughout, resulting in a collection that not only met but exceeded expectations in both photography and videography.

Reflecting on this incredible journey, we take pride in our team’s accomplishments in photography and videography. The Adidas Adiclub campaign in Singapore stands as a testament to the power of creative strategy, innovative photography and videography. From ideation to global recognition, our role as storytellers, not just photographers and designers, has allowed us to bring a vivid tale to life.

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