Our most recent commercial lifestyle photoshoot was for the hotel Voco Orchard Singapore, a newly opened concept in the heart of the city.
Capturing images that show the heart and experience of a lifestyle establishment such as Voco Orchard is not a simple matter of snapping a few shots to upload onto the company website.
Here is a video showcasing what the team at Coco Creative Studio does to create impactful images for the establishment’s audience.
People Behind a Commercial Lifestyle Hotel Photoshoot
Within this full-day shoot, we did a total of 12 setups to showcase different aspects of the hotel. These range from dining experiences, to room interiors and fun poolside shots.
In a commercial lifestyle photoshoot such as this one, we often engage the services of others outside of our agency. Aside from our ten member crew involved in the process of setting up the shots and capturing the photos, we also helped our client source for external services.
We assisted with casting the talents that appear in the images, and hiring make-up artists and stylists to dress and style them.
In this shoot, we recruited stylist Gabby Gabbana, make-up artist June Goh, our three talents plus one lovely family, as well as the employees and management of Voco Orchard Singapore to help bring everything together.
Equipment Behind the Photoshoot
With any of our shoots, our clients can request help in sourcing for prop or set designers to create the ideal backdrop for their pictures.
However, as this shoot was an in-location one focused on showing off the environment and ambiance of the hotel, no additional props or set design were required.
We used a medium format camera in this shoot; we usually like to use these cameras for our commercial advertisement shoots, because they have the highest resolution in the market and great image quality.
The camera used here is the Fujifilm GFX 100S, alongside the Peak Design tripod, and the Peak Design Slide camera strap.
You can read our photographer, Jose’s reviews on these products on his website.
COCO Creative Studio Team:
Director & Photographer: Jose Jeuland
Producer: Dionne Leow
Photographer Assistant: Valerie Phee
Photographer Assistant: Nanda
Stylist Assistant: Dai Jia Wei
HMUA Assistant: Jennifer
Video Crew: Benny, Nicodemus
Talents: Eunice, Lisah, Afiq, and the family
Tripod + strap: Peak Design (Streamcast Asia Pte Ltd, OST Singapore)
Tethering: Tether Tools
Software: Capture One Pro
Camera and lenses: Fujifilm GFX 100S + GF lenses
For this lifestyle hotel photoshoot, all pre-production, casting, production, and post-production were managed by Coco Creative Studio, in Singapore.
With this video, we hope to have given you a glimpse of what the team at Coco Creative Studio does during a commercial lifestyle photoshoot.
A similar project that we have worked on includes a photoshoot for Intercontinental Hotel Singapore, a 5-star luxury hotel in the Bugis district.
If you’d like to see more of what we have done, here is another look into a commercial lifestyle photoshoot- this behind-the-scenes video of our shoot at Intercontinental.
COCO Creative Space – Photography & Video studio rental space:
Facebook: COCO Creative Space